LoopcardMarketing plan — 18 September 2026
Status: No product to market. This plan covers (1) what we say while the domain is in limbo, (2) rules for a later launch, (3) channels we will not burn.
Companion files: marketing/messaging.md, marketing/claims-we-will-not-make.md, marketing/channel-plan.md.
1. Strategic intent
Marketing’s job until a GO is not to manufacture demand for Slip. It is to:
- Protect Virtus Labs’ reputation.
- Avoid looking like a crypto-social ghost or a fake AI startup.
- If a holding page ships: send residual visitors to properties that actually exist.
2. Positioning (holding)
CryptoBook social is not the 2026 product. Virtus Blockchain Labs builds AI, Web3, and SaaS. This domain is under study. We will not launch a tool the market already gives away.
Not: “Coming soon: the future of agentic AI.”
Not: a waitlist with no email product.
3. Audience (honest)
| Audience | Size on this domain | What they want |
|---|---|---|
| Residual CryptoBook social users | ~65 IPs/week | The old feed. They are not Cursor buyers |
| Virtus / TMC existing users | Other properties | Data, charts, agency work |
| HN / PH developers | Zero organic today | They will not find us via cryptobook.space SEO |
Do not write “for teams running agents in production” on a domain nobody in that set visits.
4. Channels until GO
| Channel | Do | Don’t |
|---|---|---|
| cryptobook.space | Optional holding page | Fake changelog, fake customers |
| virtusblockchainlabs.com | Keep as brand home | Pretend CryptoBook is a new Virtus SaaS SKU until it is |
| X / LinkedIn | Silence or “we retired social; study ongoing” | Launch thread for Slip |
| Product Hunt | Nothing | Launch a scanner/gateway |
| Paid ads | $0 | Buy “MCP security” keywords |
| SEO | Holding page: noindex optional if we don’t want leftover social indexed | Keyword-stuff “agentic AI platform” |
5. Launch rules (only after a dated GO memo)
- Product name is not CryptoBook. Domain may stay; H1 must be the product.
- 60-second aha on
/without an account. - Pricing is real or explicitly “not billed yet.” No fake checkout.
- No logos we do not have. No SOC 2 we do not have.
- Compare to the named incumbent in
03-competitive-landscape.md, not to a straw man. - Virtus theme (see
07-brand-guidelines.md). - US-only / 18+ if the legal posture still says so.
6. Budget
$0 media until GO. Time cost: writing and, if chosen, implementing the holding page.
7. Success metrics (holding)
- No inbound “is this a scam?” from a fake AI launch.
- Bounce from holding page to Virtus or TMC is acceptable; a fake signup funnel is not.