Study pack

All Loopcard / CryptoBook pivot documents

Public copies of the internal pack, including the 10-agent deep study. Downloads: Word · Deck · PDF.

Deep study (10 agents)

00 Synthesisdocs/deep/00-synthesis.md 01 Financial Viabilitydocs/deep/01-financial-viability.md 02 Marketing Strategydocs/deep/02-marketing-strategy.md 03 Channels Gtmdocs/deep/03-channels-gtm.md 04 Adoptiondocs/deep/04-adoption.md 05 Competitiondocs/deep/05-competition.md 06 Demand Wtpdocs/deep/06-demand-wtp.md 07 Business Thesisdocs/deep/07-business-thesis.md 08 Risk Legaldocs/deep/08-risk-legal.md 09 Creative Contentdocs/deep/09-creative-content.md 10 Viability Verdictdocs/deep/10-viability-verdict.md

Start here

README.mddocs/README.md Executive summarydocs/00-executive-summary.md Business plandocs/01-business-plan.md Loopcard productdocs/11-loopcard-product.md Strategic optionsdocs/10-strategic-options.md

Market & money

Market study (Sep 2026)docs/02-market-study.md Competitive landscapedocs/03-competitive-landscape.md Financial plandocs/04-financial-plan.md Demand: who paysresearch/demand-who-pays.md Application jobsresearch/application-jobs.md Quantum marketresearch/quantum-market.md Agentic AI marketresearch/agentic-ai-market.md Competition researchresearch/competition.md

Marketing

Marketing plandocs/05-marketing-plan.md Messagingdocs/marketing/messaging.md Claims we will not makedocs/marketing/claims-we-will-not-make.md Channel plandocs/marketing/channel-plan.md Social launch kitdocs/marketing/social-launch-kit.md 30-day calendardocs/marketing/calendar-30-days.md Community playbookdocs/marketing/community-playbook.md SEO pagesdocs/marketing/seo-pages.md

Website, brand, legal, ops

Website specdocs/06-website-spec.md Brand guidelinesdocs/07-brand-guidelines.md Legal posturedocs/08-legal-posture.md Operationsdocs/09-operations.md Architectureloopcard/docs/ARCHITECTURE.md Product (implemented)loopcard/docs/PRODUCT.md

Challenges (adversarial)

Legalchallenges/legal.md Financechallenges/finance.md Competitionchallenges/competition.md Securitychallenges/security.md Adoptionchallenges/adoption.md Slip demandchallenges/slip-demand.md

Decisions

GO / NO-GOdecision/GO-NO-GO.md Demand-first market studydecision/MARKET-STUDY.md First Slip decision (failed process)decision/DECISION.md PM notedecision/PM-NOTE.md Slip spec (do not ship as gateway)decision/SPEC.md