LoopcardCryptoBook pivot — complete document pack
Operator: Virtus Blockchain Labs
Domain in scope: https://cryptobook.space
Date of record: 18 September 2026
Status: Gateway/quantum/Slip = NO-GO. Viral product = Loopcard (preview live on cryptobook.space). Buy a new domain when ready.
This folder is the project. It is written so marketing, a website, and a business plan can be executed without reconstructing the research from chat logs.
How to read this pack
| Order | Document | Audience | Use |
|---|---|---|---|
| 0 | 00-executive-summary.md | Operator, partners | One sitting. Verdict and next decisions. |
| 1 | 01-business-plan.md | Operator | Company, offer, 12-month plan, what not to build. |
| 2 | 02-market-study.md | Operator, advisors | Demand-first study. Sources dated September 2026. |
| 3 | 03-competitive-landscape.md | Product / marketing | Named incumbents. Closed categories. |
| 4 | 04-financial-plan.md | Operator | Unit economics, why $5k MRR fails on the killed ideas, holding costs. |
| 5 | 05-marketing-plan.md | Marketing | Positioning, channels, what we will not claim. |
| 6 | 06-website-spec.md | Web / design | Sitemap, pages, copy, SEO, Virtus theme. |
| 7 | 07-brand-guidelines.md | Design | Logo, color, type — match virtusblockchainlabs.com. |
| 8 | 08-legal-posture.md | Operator / counsel | US / EU AI Act / CFAA / money transmission. Not legal advice. |
| 9 | 09-operations.md | DevOps | VPS, DNS, nginx, what is live today. |
| 10 | 10-strategic-options.md | Operator | Hold, redirect, TMC audience, or wait |
| 11 | 11-loopcard-product.md | Operator, marketing | The idea we boom: shareable agent bill cards |
| — | deep/01-financial-viability.md | Operator / finance | Loopcard WTP, analogues, 12/24-mo P&L. NOT VIABLE as standalone SaaS |
Website copy (ready to paste)
- website/holding-page.md — retired-social holding copy (superseded by live Loopcard)
- website/pages-copy.md — SaaS shell template if a later paid SKU ships
- website/seo.md — titles, meta, robots, llms.txt
- Live site source:
/root/cryptobook-next/loopcard/public/
Marketing extras
- marketing/messaging.md
- marketing/claims-we-will-not-make.md
- marketing/channel-plan.md
- marketing/social-launch-kit.md — X, LinkedIn, Reddit, PH, TikTok
- marketing/calendar-30-days.md — day-by-day posts
- marketing/community-playbook.md — HN/Reddit/PH + objection replies
- marketing/seo-pages.md — titles/meta/FAQ
- App source:
/root/cryptobook-next/loopcard/(PWA + API + CLI) - Tech: loopcard/docs/ARCHITECTURE.md, PRODUCT.md
- marketing/calendar-30-days.md — day-by-day launch / UGC / PH-gated calendar
- marketing/community-playbook.md — Show HN, Reddit full posts, objections, PH maker comment, 10 DMs
Deep dives
- deep/03-channels-gtm.md — per-channel GTM (X, LinkedIn, Reddit, HN, PH gate, Shorts, Discord/Slack, newsletters, SEO, directories). 2026 upvote≠card physics. Domain tax and what a new host changes.
Exports (generated)
exports/CryptoBook-Pivot-Business-Plan.docxexports/CryptoBook-Pivot-Strategy-Deck.pptxexports/CryptoBook-Pivot-Executive-Summary.pdf
Research archive (raw agent output)
Do not treat these as customer-facing. They are the evidence trail.
/root/cryptobook-next/decision/— PM notes, first (failed) Slip decision, demand-first GO/NO-GO/root/cryptobook-next/research/— market, demand, competition, quantum, application jobs/root/cryptobook-next/challenges/— legal, finance, security, adoption, competition, Slip demand kill
One-line rule
Do not ship Slip / MCP gateway / quantum. Do boom Loopcard on socials; change the domain off CryptoBook as soon as the new name’s DNS points here. Preview: https://cryptobook.space