LoopcardChannel plan
Now (NO-GO)
| Channel | Owner | Cadence | Asset |
|---|---|---|---|
| cryptobook.space | Ops | Static | Holding page or leave social |
| virtusblockchainlabs.com | Existing | Unchanged | Company site |
| None | None | No list | |
| Paid | None | $0 | — |
| PH / HN | None | None | — |
After a GO (checklist, not a campaign)
- Product-named landing on cryptobook.space (or a new domain if CryptoBook is too toxic).
- One Show HN only if the 60s aha is real and OSS-honest.
- Comparison page vs the named incumbent.
- Docs that a curl user can finish without Slack.
- No directory-spam (LaunchRepo-style) until the product retains users.
Domain tax
“CryptoBook” in ads for a developer tool is a conversion haircut (finance challenge: 30–50%). Budget extra creative to the product name, not the domain.